top of page

When I first applied I wasn't confident I would get the opportunity and I didn't even know who the job was for. I travelled all the way from my hometown of Leicester, 2 and a half hours for a 5 minute talk about my journey in dance and what I do now. I was so close to forgetting about the job completely but I went anyway. It was only after speaking with the videography company (Autobahn London) that they then told me, "You will be representing the Ministry of Sound on a worldwide campaign, published in airports, on Tv and billboards". 

Looking back I cannot really believe I was actually a part of this campaign. A year before I was in hospital having knee reconstruction surgery and told I wouldn't be able to do certain movements again or compete at the highest level. Now friends were sending me selfies of them next to me in Heathrow airport, John Lewis and other locations around the world. This was an incredible experience which I could only dream of. 

Below is My story and also the main TVC Published worldwide.

MINISTRY OF SOUND
 I AM THE SOUND CAMPAIGN

LONDON 

MY STORY

OFFICIAL TVC 

I AM THE SOUND

GALLERY

bottom of page